swimm*r
BRAND +
DIGITAL GRAPHICS
swimm*r brand needed to stand out in a crowded market in the digital swimming space. They didn’t want the brand to feel too masculine or narrow-guaged. The brand had to appear professional and fresh.
Connor and Dan wanted the graphic elements to signal to swimming, its core elements and structue. The colour palette was chosen to reflect these values. Imagery and video asthetic is key to this brand to ensure the brands values of expertise and excellence within this industry.
