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YOAS


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So it all began as Yoga on a Shoestring 20 years ago.

A small company founded by a truly amazing yogi, Sue Pendlebury, with a passion to make yoga and retreats accessible to all. At a time when there really weren’t many retreat companies out there.

As the business has developed over the years they felf somehow the word ‘shoestring’ hasn’t felt quite right for a while.

Although their key ethos remains, it has been necessary to adapt and give their brand a new identity.

Nothing too far from their roots and something that makes sure you their loyal following still recognise it is them.
We kept is simple with a really clean and modern type face for the logo which still held similar characteristics to their previous brand.

We progressed the brand by developing a new colour palette which conveyed their core values and messaging along with new graphic elements to create a more dynamic and playful and sophisticated look and feel.


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