YOAS
BRAND
WEBSITE
DIGITAL GRAPHICS
So it all began as Yoga on a Shoestring 20 years ago.
A small company founded by a truly amazing yogi, Sue Pendlebury, with a passion to make yoga and retreats accessible to all. At a time when there really weren’t many retreat companies out there.
As the business has developed over the years they felf somehow the word ‘shoestring’ hasn’t felt quite right for a while.
Although their key ethos remains, it has been necessary to adapt and give their brand a new identity.
Nothing too far from their roots and something that makes sure you their loyal following still recognise it is them.
A small company founded by a truly amazing yogi, Sue Pendlebury, with a passion to make yoga and retreats accessible to all. At a time when there really weren’t many retreat companies out there.
As the business has developed over the years they felf somehow the word ‘shoestring’ hasn’t felt quite right for a while.
Although their key ethos remains, it has been necessary to adapt and give their brand a new identity.
Nothing too far from their roots and something that makes sure you their loyal following still recognise it is them.
We kept is simple with a really clean and modern type face for the logo which still held similar characteristics to their previous brand.
We progressed the brand by developing a new colour palette which conveyed their core values and messaging along with new graphic elements to create a more dynamic and playful and sophisticated look and feel.
We progressed the brand by developing a new colour palette which conveyed their core values and messaging along with new graphic elements to create a more dynamic and playful and sophisticated look and feel.
![](https://freight.cargo.site/t/original/i/0b256794007080a9d2ab5a701323a06c083aa533172d2ba7d93b2248c83be0c9/YOAS-Web-01.png)
![](https://freight.cargo.site/t/original/i/4f24eea9116d4f564dfcd6057330872f79ecb14848db5a024305b907253edf21/YOAS-Web-02.png)
![](https://freight.cargo.site/t/original/i/185610f4a16ce17b1fa645f842d6e34c0598428ae59ece1d221ceb625f45c48c/YOAS.gif)
![](https://freight.cargo.site/t/original/i/252957097f4519b7829ef1e821131e31ea8cc17196d21d6b20dd055058476898/YOAS-Web-05.png)
![](https://freight.cargo.site/t/original/i/dc24d590dc1d0e77c86d7e0daa7321e273aea823a0de971ddb89dffe35956e03/YOAS-Web-06.png)
![](https://freight.cargo.site/t/original/i/8d0883b402ecb287c79c8f5f521740897de573ef5c39e58a2d9cc1b75a28f550/YOAS-Web-03.png)